Running a workshop can be a lot of work, but it also doesn’t have to be. There are two different avenues that you can walk down when planning the next workshop at your gym. The first is to pick a topic that you are highly proficient and passionate about, create a lesson plan, market the workshop and hit the ground running. The second is to network with local, or semi-local, fitness (and/or wellness) enthusiasts who want to run a workshop at your gym. (Think: Ignite Sadana for a Wim Hof Workshop). All you have to focus on next is the marketing plan. So, does this really benefit fitness business owners? We are here to tell you it is: extra revenue and minimal time on your end. Take a look at the top 3 reasons why you should run a workshop at your fitness facility.
So you’ve picked the crew that is going to bring new education to your business for the local fitness community. If the company running a workshop does not already have a system for ticket sales, we highly suggest Wodify Live as a one-stop-shop for selling tickets to your event. Decide on a payment split in regards to how much of ticket sales go to the Workshop runners and what percentage goes to your business. Once you set up Wodify Live to run the ticket sales of your workshop, you can sit back and wait to cash out on the workshop.
Pro Tip: In Wodify Live you can choose to absorb the sales tax fee, or pass that along to participants so it can be zero dollars out of your pocket.
When deciding on what type of workshop to run at your business, if you are looking for community growth, think outside of the box. Think of topics for workshops that you haven’t seen in the area before! When marketing, this will pique the interest of fitness enthusiasts, get them in the door, and experience the atmosphere of your business first-hand. Let’s not forget, workshops often lead to new members!
Pro Tip: Fitness goes hand-in-hand with wellness. If you are a CrossFit or Functional Fitness gym, it is easy to pick workshops that focus on CF or FF movements like a muscle-up clinic or running seminar, but it’s time to think outside of the box - literally. Think of topics that anyone remotely invested in their health would be interested in.
If your members and the community start enjoying these workshops, it would be a good idea to put these on rotation. Monthly workshops are just another additive to your business model as a way to sell your memberships. Consider offering introductory discounts for new members on an upcoming workshop. You can offer them a percentage off their first workshop ticket!
Pro Tip: consider selling t-shirts for events. when participants sign up on Wodify Live, you can add a drop down for t-shirts sizes. Build that cost into ticket sales, boost morale, and have a sweet group picture post-workshop for future marketing!
Let us know your thoughts and be sure to tag us, @Wodify, so we can share your feedback!
Want to learn more about how Wodify Live can power your next workshop? Give our team a call to learn more about how Wodify can help and get a free business consultation. Book your call here.