Our Wodify Guest Blog Series is part of our growing initiative to open our doors to the fitness community around the world that uses Wodify, so they may share their experience, news, and advice.
Guest author Kayla Victor is a Coach at CrossFit Maximum Dosage in Aiken, SC, as well as its Marketing Manager and Event Coordinator. Additionally, she enjoys participating in Olympic Weightlifting competitions.
It’s one thing to create an event, but getting people to show up is another matter entirely. Marketing can often be challenging if you’re unfamiliar with the process, but if you can focus on these three tips, you’re guaranteed to grow the attendance at your events:
Social media is one of the best and most economical ways to reach your target audience. While there are many social media platforms out there, in this circumstance, experience has shown Facebook and Instagram to be the most effective. Snapchat is great for recording the day of the event, or even creating your own geotag, but as far as advertising to prospective athletes goes, you’ll want to stick with Facebook and Instagram.
Your first step should be to create either a separate Facebook page or link an event page to your gym’s website. If you’re using software like Wodify Arena or Wodify Live, an event page and custom URL will be created automatically.
Once you’ve created your page or event, make an effort to post something at least three times a week, during the weeks and months leading up to your event. Whether it’s a countdown until registration opens, a countdown until the first event, pictures from the previous year’s event, or a relevant GIF, you’ll want to make it interesting and exciting for your audience. Also, if you find yourself extremely busy, try scheduling your posts in advance so they’re published on the day and time of your choosing.
For those of you who have a little wiggle room in your budget, it’s extremely beneficial to mail flyers advertising your event to all the gyms in the surrounding area. This is a great way to reach an audience who may not see your event page. It also gives you an opportunity to gain additional followers. If mailers aren’t feasible, email marketing is another option. Write a professional letter to gyms in your area inviting their members to compete. Make sure you include the following information:
• Divisions (if applicable)
• Social Media Handles
Finally, you can offer social media giveaways and coupon codes for a certain percentage or dollar amount off registration fees. For instance, you could offer a gift card, provided by a sponsor, to the first 5 teams who sign up. Or you could run a marketing campaign with the following directives for participants to save money off their registration fee:
1. Follow us on social media.
2. ‘Like’ this post.
3. Tag 2 friends.
Both initiatives create positive word-of-mouth within your target market. If you want to create more of an impact, boost the Facebook post for $10-$15.
If your next event happens to be a competition, I highly recommend using Wodify’s Competition Checklist and Marketing Resources. They’re very helpful if you’re new to planning a CrossFit competition or if you think you need to refine your strategy.
Thanks for reading, I hope you’ve enjoyed this article on growing your event, and I wish you the best of luck! For questions or inquiries, feel free to email me at firstname.lastname@example.org.