Welcome to the New Year! If you're a fitness business owner, now is a great time to start thinking about how you can attract new clients and keep your current ones engaged.
One way to do this is by running a promotional offer for the new year. Here are four tips to help you create and run a successful new year promotion for your fitness business.
Before you start planning your promotion, it's important to have a clear idea of what you want to accomplish. Do you want to attract new clients? Boost membership numbers? Increase revenue? Knowing your goals will help you create an effective promotion that meets your needs.
Pro Tip: With Wodify’s Custom Reporting feature, you can dig into each one of these stats to pull numbers to help you make sound business decisions heading into the new year.
To entice people to take advantage of your promotion, you'll need to offer something that's too good to pass up. Consider offering a discounted membership rate or a package deal that includes multiple services. Some business owners can be skeptical about passing out promotions for new clients while they’re long-standing members are left in the dust. Consider offering a BOGO deal at your gym. For example, if you have a member who gets a new client to sign up, you could offer them a percentage off retail, or even off their next month’s membership.
Pro tip: With Wodify you're able to set up membership discounts and promo codes. Do you have members that are on automatic renewal? No problem. You can also generate the next month’s charge on a client’s profile and apply a discount.
Once you've created your promotion, it's important to get the word out. Utilize social media, email marketing, and other promotional channels to let people know about your offer. You can also consider partnering with local businesses to cross-promote each other's offers.
Pro Tip: If you go with a BOGO promo, remind your members by taking advantage of Wodify’s mass emailing feature, SMS messaging, and announcements. Level up your communication game by utilizing our newest feature - in-app chat to reach out to a client to thank them for bringing in a new member! Don’t forget to engage your current customers while searching for new ones!
This might be the most important tip. Don't overcomplicate your promotion. Make it easy for people to understand and take advantage of your offer. Your business and the community you’ve created will speak for itself once they cross the threshold of your gym or studio.
With these tips in mind, you can create and run a successful new year promotion for your fitness business. We hope this year is your best one yet!
Are you a fitness business owner who has successfully run a New Year promotion and want to share? Drop some comments on social media and tag us, @wodify!
Are you interested in learning all about how Wodify can help take your current clients and potential clients to the next level? Book a demo today to learn about Wodify Core.