Marketing your gym is a lot like training your clients—consistency, technique, and the right tools matter. But when your marketing strategy has gaps, you’re letting members walk away before they’ve even re-racked their weights.

Here are seven common mistakes that could be costing you members, and how Wodify can help you avoid them.

1. Not giving your website the attention it deserves.

Your website is usually the first interaction potential members have with your business. If your website looks outdated and boring, you’re missing out on leads. 

With Wodify Sites, you get a modern, high-converting website built for you — fully integrated with your gym management software. Prospects can easily book classes, sign up for memberships, and learn more about your business. Plus, it’s fully customizable to match your brand’s unique vibe.

2. Dropping the ball on lead follow-ups.

Leads slip through the cracks when follow-ups aren’t timely. You should be following up with potential members:

• Within 24 hours of an inquiry – Keep the excitement high by responding quickly.
• After a trial class – Check in to see how they enjoyed the experience and if they have any questions.
• When promotions are about to end – Create urgency by letting them know time is running out.
• In regular intervals for long-term leads – Stay top-of-mind by reaching out every few weeks.

Wodify Workflows keep your leads engaged with instant follow-ups, automated reminders, and lead nurturing—all designed to turn interest into action. Gyms using Workflows have seen a 40% increase in lead conversion rates within the first month.

3. Sleeping on email marketing.

Sending out basic, dull emails? Yawn. 

The best marketing emails are eye catching, well-timed, and relevant. Here are some examples of when to send marketing emails:

• Welcome emails – Greet new members with a friendly introduction and helpful resources.
• Membership renewal reminders – Ensure retention by prompting members to renew before their membership expires.
• Special promotions – Announce limited-time offers, seasonal discounts, or referral programs to boost engagement.
• Event announcements – Promote workshops, challenges, or special classes to drive participation.
• Re-engagement emails – Reach out to members who haven’t visited in a while to encourage them back.

Wodify’s email marketing tools give you a rich text editor, drag-and-drop editor, and pre-built templates that allow you to create polished, branded emails in minutes. 

4. Making it hard to book classes.

If your gym scheduling software is clunky or outdated, you’re leaving money on the table. Booking classes should be as easy as tapping a button. Be sure to offer effortless scheduling—letting clients book and manage classes anytime, anywhere.

Plus, clients should be able to cancel or reschedule classes easily and communicate with your staff if needed. Whether it’s through their mobile devices or your online sales page, convenience is king.

5. Leaving members guessing on their progress.

Members want to see results. Without clear progress tracking, clients can lose motivation. Wodify gives clients easy access to view their weekly streaks, attendance history, and more—keeping them engaged and committed to their fitness journey. 

Better yet, make sure you’re celebrating their wins. Whether it’s a PR, attendance milestone, or consistent dedication, recognizing progress builds loyalty.

6. Poor membership management

If your billing and membership systems aren’t streamlined, you risk frustrating your members. Wodify’s all-in-one gym management software allows you to handle memberships, invoices, and payments with ease. Clients can update their payment details, purchase memberships, and view their invoices directly from the portal. 

The experience should feel seamless for your members—no clunky processes, just smooth interactions that build trust.

7. Ignoring client feedback.

You can’t fix what you don’t know is broken. Collecting and implementing client feedback is key to retention. 

Encourage feedback through surveys, online reviews, or simple check-ins. Wodify’s tools make it easy to collect and analyze this feedback, helping you make data-driven decisions that boost retention and satisfaction.

Ready to transform your marketing strategy?

Stop making these costly mistakes and start growing your fitness business with Wodify. Our all-in-one platform gives you the tools you need to thrive—whether it’s through streamlined scheduling, powerful email marketing, or real-time data insights. 

Try Wodify risk-free: gain 10% revenue in 90 days or get three months on us. Get started now.