7 ways to use data to grow your gym and keep members coming back

7 ways to use data to grow your gym and keep members coming back

7 ways to use data to grow your gym and keep members coming back

The power of data: A day in your gym with Wodify

Picture this.

You walk into your gym, grab your coffee, and open your Wodify dashboard. 

In seconds, you see that attendance is up 12% this month—a sign your new class schedule is a hit. A member just hit their 50th class, and Wodify automatically sent them a celebratory email. 

Sick.

All this before you even step into a workout.

Data doesn’t just tell you what’s happening; it gives you the power to act. 

So, stop crunching numbers to stay on top of your business. Learn how to get all the insights you need, at your fingers, so you can grow. 

This isn’t just about running your gym—it’s about leading it. 

Why data is the key to running a thriving gym

You didn’t start your gym to crunch numbers.

But here’s the truth. If you’re not using data to guide your decisions, you’re leaving your gym’s growth up to chance.

Do you know …

  • How many members you have?
  • What’s keeping them coming back?
  • Where can you improve on their experience?

These aren’t just questions—they’re opportunities. 

With the right data, you deepen member loyalty, and grow your gym — without the guesswork. 

Why data matters to your gym

Data is a roadmap to creating a gym that thrives. 

So, here are seven ways to look at your data today, and use it to help you grow:

  1. Spot attendance trends: Know who’s showing up regularly and who might need a nudge before they stop coming altogether.
  2. Celebrate milestones automatically: From class streaks to personal records, milestones build loyalty. Consider rewarding members with a free branded tee for their 100th class or congratulating them on PRs.
  3. Tailor your schedule: Use attendance data to optimize your classes based on demand. For example, you notice 7am on a Wednesday is way more popular than 7 am on a Saturday. Use that valuable insight. 
  4. Track performance: Give members a clear view of their progress, motivating them to keep pushing forward.
  5. Understand revenue drivers: Know which programs bring in the most income and focus your efforts there.
  6. Identify opportunities for growth: Data not only shows where you’re thriving; it points out where there’s room to improve.
  7. Engage members with ease: Automated reminders and check-ins make communication simple and impactful.

And, the best part? 

You don’t have to spend hours knee-deep in spreadsheets. 

Wodify makes it easy.

You can get all these insights on your laptop, or your phone, with a click of a button. Because nothing is as important as running your gym right.

Well, except maybe enjoying life while you do it.

So, who’s not having fun?

People using software from “the other guys.” 😬 

Why other gym software falls short

It’s hard when things don’t work out. But not all platforms make it easy to use data. So steer clear of any partner who leaves the heavy lifting to you, especially when it comes to numbers.

  • PushPress: Great for payments but their engagement tools aren’t easy or accessible to use, like celebrating milestones or re-engaging members.
  • ZenPlanner: Useful for scheduling but lacks automation, so you’re stuck doing manual follow-ups.
  • Mindbody: A big platform with a steep learning curve, making onboarding a challenge.

Don’t get just a piece of the puzzle. 

Bring it all together. 

Make your life, and your members’ lives, easier by using a simple toolset. A software platform where the data is as easy to understand, as it is to act on.

How Wodify turns data into action

It’s like this.

You can get everything you need, in 4 little steps.

  1. Effortless onboarding: Sync your member data, schedules, and payment systems seamlessly.
  2. Automated engagement: Celebrate milestones, send reminders, and re-engage members—all without lifting a finger.
  3. Actionable insights: See exactly what’s working: from attendance trends to revenue growth, in an easy-to-read dashboard.
  4. All-in-one integration: Manage attendance, performance, scheduling, and payments from one simple platform.

Tony from Turn2CrossFit put it best:

“Wodify gives me more time to focus on growing my business and helping my members stay strong. It’s like having a business partner I can trust.”

Call to Action

Ready to make your data work for you? 

Book a free demo today and see how Wodify can help you grow your gym without the guesswork.

Ready to put what you’ve learned into practice?
Download a free PDF handbook with many of NCFIT’s gym management procedures and philosophies that you can implement in your gym today.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join our community of one million fitness lovers.
Get weekly fitness news and expert advice sent straight to your inbox.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

You might also like…

No items found.
Grow profits. Save time. Retain clients.
See Wodify's powerful gym management software in action.
Thank - hope this helps you #BuildBetter!
If the download doesn't start automatically in a few seconds, please click here to access the PDF.
Welcome HybridAF users!
Mention HybridAF on your demo call for 20% off the first year of your Core subscription*!
*Discount applies to new customers only. Not valid with any other promotions.
GET THIS DEAL!
Brendan Rice
Get your free revenue calculator sent straight to your inbox
How about 65% off?
Book a demo with our team before the end of 2022 and get 65% off Wodify plus an exclusive Wodify Starter Pack.*
*Offer valid for new Wodify Core customers only