Behind the Numbers: 2021 Year in Review

Behind the Numbers: 2021 Year in Review

Wodify is a leading all-in-one fitness management software, trusted by 5,000 of the world’s top businesses. With one of the largest & most accurate datasets in the industry, we decided to create this blog series in order to share specific metrics that are proven to drive results, insights from the most successful gyms, and how Wodify customers can track their progress. 

Intro

It’s the most wonderful time of the year, for those who love to give...and also for business owners who want to strategically improve their business in the next calendar year because ‘tis the season of data! Wodify Year in Review is an annual feature that analyzes and compiles data from every Wodify gym to help fitness professionals better plan for the year to come.

The Wodify Year Review is officially out, so what better opportunity to take a deeper look at the data we have uncovered in the final Behind The Numbers blog post of 2021. For the first time in history we will announce the winners of each Year in Review category and present official awards to the winning businesses. In this post we will explain how to use the Year in Review data to improve your overall business goals for 2022 and reveal the winners of each category out of all 5000+ Wodify businesses. 

A Year of Data

Before we dive into the winners, let’s take a moment to look back at all the lessons data has taught us in 2021:

What a year full of numbers! Don’t worry, our Business Intelligence team will be just as busy, if not busier cranking out statistical conclusions for your fitness business next year. For now, take a moment to look through these findings as it might be helpful for your 2022 planning.

Year in Review Results 

Wodify-Wide Numbers

First and foremost, here at Wodify we are a Wodi-fam (short for Wodify Family), so we pulled some numbers from all the fitness businesses using Wodify which showcases just how big our community is:

Year in Review - Wodify

Year in Review Category Winners

For the first time ever, we are announcing the winners of four main categories within the 2021 Year in Review:

Congratulations to the winners of each category! These numbers represent your accomplishments, but can also be great motivators as you set goals for your fitness business for 2022.

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Moving The Numbers

It’s fun to look over your business’s Year in Review page, similar to how it’s exciting to look at Spotify Wrapped numbers, but data is more than just fun...there’s actually a lot to learn from the numbers you see on your Year in Review page. For example, an article about Spotify Wrapped not only explained what it is, but proceeded to launch into an analysis that indicates peoples’ posting, listening, & purchasing habits, as well as the psychology behind social media and Spotify. 

What can you take away from your numbers and how are you going to use them to set goals for the new year? Here are a few examples:

1. Increasing your number of new clients

Based on data we analyzed earlier this year, the conversion rate of leads who take a class at your fitness space is 48%, while the conversion rate of leads who do not attend a class is 24%. If you want to increase your number of new clients and top the Wodify Year in Review charts next year, then you probably want to set a goal of getting more clients into classes at your gym since this doubles the chance of conversion.

2. Increasing the number of classes attended

As stated above data shows that if you want to increase your conversion rate you need to get more leads into your fitness space to take class. But how? The answer is to follow-up with clients ASAP after they submit a form. We know running a fitness business can be overwhelming, which is why the best way to ensure speedy and efficient follow-up is by automating your business. In fact, this is a problem Wodify actively solves. Book a consultation with us to find out how we can help you increase your number of classes attended.

Another simple way to increase class attendance is by re-evaluating your fitness class schedule. We did the heavy lifting for you and used our data to find the most popular class days and times to help you more easily craft the optimal class schedule.  

Class Value Calendar

3. Increase the number of PRs recorded by clients

The first piece of advice we will offer sounds simple, but it really works: encourage your clients to use performance tracking. Like Michael Jordan says, “you miss 100% of the shots you don’t take”. This is similar to performance tracking! You’re clients could be hitting personal records multiple times a week, but no one would ever know if they’re not keeping track of their progress. Increasing your use of performance tracking within your fitness space could also increase your retention rate by 20%. Wodify was actually founded on the basis of the need for performance tracking, which the Morning Chalk-Up recently highlighted. Learn more about Performance Tracking with Wodify here

We hope you found these insights & advice useful for your business! Keep an eye out for more posts in this series as we continue to explore the data in Wodify. 

If you are a Wodify customer, you can learn more about Wodify Perform

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