One, often overlooked, source of revenue boost for gyms is drop-in tourism. Marketing towards drop-in clients during peak travel seasons can improve revenue and increase your brand exposure!
Here are the top strategies and tips for maximizing the potential of drop-in tourism, with a focus on seasonal marketing, competitive pricing, and the use of loyalty programs:
Summer is the perfect time to capitalize on the influx of travelers seeking fitness experiences in new locations. Create summer-themed fitness programs that align with the season's energy and enthusiasm. Collaborate with local tourism boards to target traveling clients, and capture their attention through strategic marketing. Craft enticing packages specifically designed for drop-in visitors, showcasing your gym's unique summer experiences. Utilize tools to get noticed, like WodiFind! With WodiFind, clients can easily find a Wodify-powered business near them.
To maintain a steady stream of customers, it's essential to adapt your approach to the varying seasons. During slower months, like January and February, implement targeted marketing campaigns and special promotions to attract local drop-in clients. By tailoring your offerings to the specific needs and interests of potential visitors during each season, you can minimize revenue fluctuations and keep your gym buzzing with activity.
Competitive pricing options are a crucial strategy to attract drop-in clients. Develop flexible pricing models such as day passes, weekly rates, or discounted packages for multiple visits. This caters to both local residents and travelers, ensuring that your gym remains an appealing choice for those looking for short-term fitness solutions. With the help of tools, like Wodify’s Online Sales Portal, streamline the process by allowing drop-ins to make reservations, sign waivers, and pay their fees online before setting foot in your gym.
Foster long-term relationships with drop-in clients by implementing loyalty programs. Offer discounts on future visits, referral bonuses, or exclusive access to certain classes or facilities. By rewarding their loyalty, you'll motivate them to choose your gym again and again. Consider a platform that provides a convenient way to set up membership discounts and promo codes and easy management of client promotions. Wodify’s customer retention platform offers
The power of drop-in tourism in boosting gym revenue is undeniable! By strategically aligning your marketing efforts with seasonal trends, offering competitive pricing options, and implementing loyalty programs through platforms like Wodify, your gym can create a thriving environment that caters to both residents and travelers. It’s time to embrace the potential of drop-in visitors and elevate your gym's success to new heights.