Stepping outside your business to work on your business is hard to justify, even when you know it’s necessary. But more and more gym owners are reporting high levels of burnout (recent statistics report that almost half of surveyed business owners are experiencing it right now). Leading a high-performing team and a profitable business is practically impossible when you’re feeling overwhelmed and uninspired. 

With your mental health and your business in mind, we’d like to invite you to join us for the Unicorn Society’s annual fall retreat, taking place in Denver September 25-27, 2025. If you’re not yet familiar with the Unicorn Society, it’s a not-so-secret group of gym owners who have leaned into resources, tools and expertise from Business for Unicorns (aka BFU)—not only have they leaned in, they’ve grown.

If you’ve never attended a Unicorn Society retreat, here’s what you can expect: three full days of game-changing strategies, peer-to-peer networking and realistic execution—all designed to grow your business and allow you to take a step back to work on the business, not in the business. 

Wodify will be there as both a sponsor and a resource (you don’t want to miss our workout at Alchemy365 on Saturday!). Read on for an entire rundown of the event. 

What You’ll Walk Away With

You own a fitness business because you’re passionate about helping people achieve their full potential. You’re not in it for the money, but you’re also a goal-oriented, growth-minded individual who believes that hard work should pay off — and yet, you don’t feel like your business has achieved its full potential and you know the time, energy and effort you’re putting into the business isn’t reflected in your growth or revenue. Sound familiar? If it does, then this three-day retreat is worth the investment. 

Stepping away from the day-to-day of your gym can give you the clarity to streamline operations so you can focus more on driving the business and less on running it. Attendees will leave with:

• Tried-and-true systems to improve hiring, retention, and operations
• A step-by-step, actionable plan to bring home and execute on Monday
• New relationships with like-minded gym owners who are in the trenches alongside you
   

Unicorn Society’s Fall Retreat Agenda

Thursday, Sept. 25 — Focus: Meet, Greet and Eat!

• Throughout the Day: Arrivals at Hilton Denver City Center
• 6:00 PM: Welcome Kick-Off, sponsored by Perform Better — this is the perfect opportunity to meet industry experts (ahem, the Wodify team!) and fellow gym owners. Some of the most powerful aha moments happen at these networking events!
• 9:00 PM: After-the-Party Party — like we said, the networking piece is one of the most valuable parts of the retreat!
  
  

Friday, Sept. 26 — Focus: People Systems

CHECK-IN and KICK-OFF

• 7:00 AM: Optional group workout at Project 13 Gyms; advance registration is required
• 8:00 AM: Arrival and check-in at Denver Ballroom
• 9:00 AM: Retreat kickoff with Michael Keeler & Mark Fisher, BFU’s founders

SESSIONS and SPEAKERS

• 10:00 AM: Session 1 | Brittany Cook → Designing the “Non-Fitness” Part of Your Member Experience
• 11:00 AM: Session 2 | Mickey Brueckner → Evolving from Solopreneur to CEO
• 12:00 PM: Session 3 | Chris Travis → How to Hire Staff Who Overdeliver
• 1:00 PM: break for lunch (provided) and conversation
• 2:30 PM: Session 4 | Dan Uyemura (PushPress) → The LOVES Flywheel: Turning Client Success into Growth
• 3:30 PM: Session 5 | Mark Fisher → Hiring and Training a Strong General Manager
• 4:30 PM: Speaker Panel Discussion

SOCIALIZATION and CONNECTION

• 7:30 PM: Dine-around at a few of the hottest restaurants in Denver. 
• 9:00 PM: Optional social excursion — details coming soon!

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Saturday, Sept. 27 — Focus: Planning the Work, Working the Plan

CHECK-IN and KICK-OFF

• 7:00 AM: Alchemy 365 LoHi Class, powered by Wodify; you don’t want to skip out on this workout! Sign up here. 
• 9:30 AM: Morning mingling

SESSIONS and SPEAKERS

• 10:00 AM: Session 1 | Choose from one of the following sessions:
  
  • Michael Keeler → How to Onboard Staff with Less of Your Time
  • Laura Gibson → Operationalizing Care: How to Systemize the Soft Stuff
  • Wendy Shafranski → Creating Growth Opportunities for Employees
• 11:30 AM: Session 2 | Choose from one of the following sessions:
  
  • Pete Dupuis→ Internships: Building Your Framework, Design the Curriculum, Drive the Leads
  • Mark Fischer → Training Your #2 Roundtable Workshop
  • Mike Bouranis → Driving Members’ Habits Outside of the Gym
• 2:30 PM: Session 2 | Choose from one of the following sessions:
  
  • Pete Dupuis→ Internships: Building Your Framework, Design the Curriculum, Drive the Leads
  • Mark Fischer → Training Your #2 Roundtable Workshop
  • Mike Bouranis → Driving Members’ Habits Outside of the Gym

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SOCIALIZATION and CONNECTION

• 4:00 PM: Wrap-Up with Michael Keeler‍
• 7:00 PM: Dinner on your own or with the group. 

As one of the official software partners of the Unicorn Society, Wodify is excited to fuel this retreat with tools that help you operationalize what you learn. From tracking performance to simplifying operations, we’re here to help you transform big retreat takeaways into measurable results at your gym. Don’t dismiss this as just another conference or put it off until next year when you think you’ll have more time. Think of it as an investment to future-proof your business with the best minds in the industry. Wodify is proud to be in the room with you!

For more information regarding registration, travel and sponsors, visit the RSVP page. We can’t wait to see you there!

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