Five Marketing Tips for Fitness Businesses

Marketing can be a daunting task for any small business, but for gyms the efforts can be especially challenging considering the end goal is getting people to leave their homes and find their way into your gym.

Knowing this, having a pointed and effective marketing strategy is important for any gym. While Wodify gym management software certainly can help with some of this, marketing as effectively as possible has to start with a focused strategy developed by the gym owner or manager. Using our resources and supplementing them with a handful of others can help ensure you maximize your marketing efforts this year.

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#1 Optimize Your Business’s Blog for SEO

At this point, many small businesses have at least considered putting together a blog for their business as a means of communicating with customers and potential customers alike, but the only way to get the most out of those blogs is to look into investing some money in search engine optimization, or SEO. By optimizing your blog and business websites for Google search results, you’ll ensure people see your site and find your gym. A good place to start is with this Beginner’s Guide to SEO.

#2 Go Mobile

The tipping point already has come and gone, and people now officially visit the internet more frequently with phones than with computers. That means businesses really should pour considerable time and energy into ensuring their online presence is built for mobile. A key part of your marketing strategy should be ensuring that your entire website is optimized for mobile.

#3 Use Facebook Advertising

Most businesses have a Facebook page, but not everyone is taking advantage of the power of Facebook Advertising. With an effective ad campaign strategy, you can reach your ideal customers in your area that haven’t already joined your gym. Wodify even integrates directly with Facebook to give you the most information to make informed marketing decisions. Check out this video to see how one gym owner uses Facebook Advertising as the primary way to grow his business.

#4 Create Video Content

Facebook users view over 100 million hours of video every day, and that number continues to grow all the time. People love consuming video, and gyms in particular are ripe for live-streaming events and event videos. People engage well with video these days, so make sure you are providing them with the interesting and entertaining videos they’re looking for!

#5 Email Marketing

Sure, it sounds antiquated, and it may feel like sending out promotional emails is a waste of your time, but one survey found that 91 percent of U.S. adults actually appreciate receiving promotional emails from those they’ve done business with in the past. In other words, this still is a viable way to communicate with your customers, so while you’re focusing on all the newest apps and technologies, don’t forget the one that’s been tried and true longer than any of them.

Wodify Core software can help with automated emails to your leads and existing athletes, so if you are interested in learning more about how to make these marketing strategies more accessible, don’t hesitate to reach out and we will be happy to help you maximize your efforts moving forward.

Ready to put what you’ve learned into practice?
Download a free PDF handbook with many of NCFIT’s gym management procedures and philosophies that you can implement in your gym today.
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