The fitness industry is currently valued at $87 billion and is made up of over 200,000 health and fitness clubs. That’s a lot of competition! While the health and wellness industry continues to grow, it is important to showcase what makes your fitness business unique. In this blog post we’ll state 3 tips to help your fitness business stand out amongst the crowd.
Every client of your business wants to feel valued. Whether this means saying “Hi Susan!” when they walk into the gym or it means sending them a Happy Birthday message from your team, it is important to show all members, new and old, that they are welcomed at your business.
Not only does providing an unrivaled client experience mean you need to be extra attentive in person, but it also means that your tech stack needs to be the best in the game. All fitness businesses today use some form of technology, however, this does not mean that each platform is pleasant to interact with. Nothing drives members away like an interface where it’s hard to book classes or mange their membership.
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Orange Theory sets a great example of how you can use gamification in order to keep your clients loyal to your business. Heart rate tracking, which you can get for your business through Wodify Pulse, is a great way to get your clients to keep track of their data via your business only. This makes the switching cost much higher for them if they wanted to go to another business because all of their data is stored with you.
Additionally, providing an element of gamification, such as Wodify Perform, where people can keep track of their workout results and can cheer other members of your gym on, is a perk that puts your business on a pedestal. Most fitness businesses simply offer fitness, but if you offer performance tracking, fitness, and community, then you are definitely adding that “wow” factor!
You would be surprised at how many fitness businesses come up with a great logo and slogan, but then don’t put them on display. In this case, you should have a brand playbook with fonts, styles, color schemes, and logos. With your online presence, physical space, and all of your swag branded with these colors and logos, your clients will have a better understanding of your brand, and therefore, have a greater understanding of the community they are a part of.
Paint the walls with your brand colors, put your logo on water bottles, make sure your website and app is custom branded, and be sure to keep a consistently branded social media presence. The stronger your brand, the stronger your client base.
We hope you enjoyed these insider tips! Give our team a call to learn more about how Wodify can help and get a free business consultation. Book your call here.