Jiu-Jitsu studios have been growing in popularity, and social media has played a major role in this growth. But, social media is not just a tool for attracting new students; it can also be a valuable tool for retaining students.
Customer retention is essential for any business, and Jiu-Jitsu schools are no exception. Keeping your students engaged and interested in their training is crucial for maintaining a healthy business. Here are four ways social media can help you achieve your retention goals:
Build a community around your Jiu-Jitsu school through various forms of social media! You can create a private group on Facebook or an Instagram account where students can connect, share their experiences, and support each other. This community can be a source of motivation and encouragement for students, helping them stay committed to their training.
Even when they are not in the studio, social media allows you to stay in touch with your students. You can use social media to remind them of upcoming classes, share updates about the studio, and even congratulate them on their achievements. By staying in touch with your students, you can build a stronger relationship with them, which will lead to greater loyalty. Wodify’s In-App Chat is another way to stay connected to your students, with the ability to chat with individuals or groups at any time!
Social media is also a great platform for soliciting feedback from your students. You can use polls, surveys, and other tools to gather feedback on your classes, instructors, and other aspects of your Jiu-Jitsu school. By soliciting feedback, you can identify areas where you need to improve and make changes that will help you retain more students. That’s why we built Coach View in our Wodify Mobile App to allow instructors to leave feedback for their students that can always be accessed!
Social media is a great way to have some fun interacting with your students! Whether that's posting content of students in class that they can reshare for their own friends and family to see, or creating TikToks with your instructors. This can build rapport and fun banter within your studio’s community. When students have fun in the studio, they form stronger bonds with their training partners and instructors, improving customer retention.
Check out this clip of an instructor at Gracie Barra Greystone in Alabama having banter with his students while demonstrating the use of Wodify Perform, specifically video looping of proper techniques during class.
We've got the move playing up there so if you need another reminder of what to do, just take a look up there, and NOT at everyone else who is doing it wrong.
By building a community, staying in touch, soliciting feedback, and having fun, you can keep students engaged and interested in training, leading to greater loyalty and retention. So, if you are not already using social media to engage with your students, it is time to start!
To learn more about how Wodify’s Customer Retention Platform can help improve your student retention book a demo with one of our Account Executives.