If the growth of your CrossFit box has stalled, or if you are at the beginning stages of building your business, the key is to have an effective CrossFit business plan that is lean and mean, with attainable goals.
And while that may seem like it will take a lot of heavy lifting, the truth is that by following a few strategies, you can improve your business processes, and also boost your growth and ROI.
In the old days, it was an occupational hazard for you not to have reams of paperwork, but that kind of document storage can take up space and make it difficult for you to retrieve important files.
That’s why you should digitize all your paperwork, especially all information related to your members and prospects.
There are dozens of cloud-based applications that can streamline your information storage, and enable you to access important files whether you are at your box or a remote location.
In fact, fitness business management software can help you digitize your paper files, and also provide you with efficient ways to generate more leads, create an email list and help you build individualized workout programs for your members.
Responding to vendor and client emails is an important aspect of growing your box, but this can take a lot of valuable time away from other tasks.
That’s why you should invest in an email management system that sends incoming emails into a dedicated account where all your team members can access them.
This lets you delegate email response duties to specific team members, and assures that you will always be up-to-date on managing all the emails that your box receives on a daily basis.
Are you tracking your members’ attendance with a system that tells you how often they come, how often they miss, and the days when your box has the most attendance?
This can streamline your business operations by helping you to identify which classes you may have to eliminate to save money, and which classes are popular enough to deserve additional days of scheduling so you can make more money.
Tracking attendance also helps you determine whether you need to implement a reservations system for your box classes.
Reservations can do two things for your box: make classes feel more exclusive and worthwhile, and help you better allocate your trainers based on member demand.
And one final benefit of attendance tracking is that it can help you engage more with members who have been absent, so you can determine how to better meet their fitness needs, and solicit their opinion on the areas where your box could make improvements.
Streamlining your business operations should be an essential part of your CrossFit business plan. And by going lean and mean, you are able to get rid of waste and maximize every resource toward growing your business and branding your box.