As the owner/operator of NCFIT, a thriving fitness business with 20+ locations around the world, Jason Khalipa is one of the most experienced gym owners out there. We asked the entrepreneur (and former CrossFit Games champion) his advice for those looking to open a gym of their own. Here are his top 10 tips, in no particular order:
Be especially cautious of "bro-deals" - "I’ll give you a free membership if you give me X service of yours”. You may be undervaluing your business and not getting enough in return.
Cash flow is crucial to early success and affects your ability to reinvest in your business. You’ll need to know your finances inside and out if you want to grow.
Have clear job descriptions for every hire, even if you have a small staff. You’ll be able to figure out what works well and what doesn’t, so you’re ready to scale.
From how to communicate with leads, to how to clean the floors. Then, document those processes to maintain consistency among your staff.
Focus on what will be used most often, what has the largest impact on members, and what caters to the “sum of” people and not “some of” the people.
Do a sound test before signing a lease...nothing fancy, just go drop a bunch of barbells inside and see how the neighbors react. You have enough on your mind without having to fight City Hall.
Focus on what you are best at and what drives the most value for your business. Then delegate or outsource the rest.
It’s your job to make sure every coach is trained properly, paid a market rate, and positively represents your brand in every interaction.
Make shirts and wear them as your uniform (and ask the same of your coaches.) Every interaction - in person or online - is an opportunity to market yourself and your gym. You never know where the next member will come from.
This includes tracking new members and revenue. Follow up with every cancellation to identify areas of improvement.