![Making Your Gym Profitable | Part 4: Retaining Clients](https://cdn.prod.website-files.com/581c85345d7e0501760aa7db/5d84f15fb32e46450620d76a_ChrisCooper%20(2).jpg)
In Part 4 of his video course on how to make gyms profitable, Two Brain Business founder Chris Cooper talks about the importance of member retention and its effect on a gym’s finances.
He illustrates this point by mapping out a typical client’s journey. By planning this out in advance and working to solve a client’s specific problems, owners can create a solid foundation that encourages them to stick around longer.
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