Should you offer 24/7 access to your gym?

Let’s be honest, as a box owner, this question would never have crossed your mind just a few years ago. Group fitness and personal training, at their core, require a coach to make sure everyone stays safe, motivated, and honest. Traditionally, 24-hour access has been globo gym territory, sacrificing instruction (and arguably results) in favor of convenience.

But, much like everything else, technology has helped CrossFit boxes and boutique fitness facilities compete on a higher level. With mobile apps, key fobs, smart locks, and cameras becoming more affordable, smaller box owners can now have the same peace of mind as the “always open” big box gyms, and unlock a potential new revenue stream.

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If your gym is considering 24/7 access, here are a few reasons that may help you make the jump:

You’ll increase retention 

By offering 24-hour access, you’ll give members a greater incentive to stay at your gym, as they won’t need any supplemental memberships. After-hours workouts that used to be done at the globo gym, can now be done exclusively at your box. Your members will appreciate the added convenience and value.

You’ll attract new members

A potential lead may be turned away if their work schedule doesn’t allow them to attend your classes as often as they’d like. With 24-hour access, that’s no longer a problem. Obviously, they’ll still need to learn safe lifting and movement techniques from your coaches, but allowing access to your gym on their schedule gives you an advantage over the competition.

You can enhance your remote programming experience

If you’re already offering remote programming to members or thinking about starting, allowing 24-hour access gives you a way to offer the programming PLUS access to equipment. Instead of relying on just the WOD notes, athletes can pull up ancillary workouts like ROMWOD or your own remote programming on the kiosk and follow along inside the gym. 

Should you decide to expand your business hours, take the time to clearly communicate any rules and restrictions to your members both in person and on your gym’s website so that there is no confusion.

If you’re ready to go, Wodify Core has set up a Zapier integration with HybridAF, a leader in 24-hour access. You can offer increased flexibility without having to add staff or payroll hours. And your members can use the simple HybridAF mobile app to access your facility without the need for key fobs or punch codes. Get your first 2 months FREE!

Ready to put what you’ve learned into practice?
Download a free PDF handbook with many of NCFIT’s gym management procedures and philosophies that you can implement in your gym today.
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