The Best Financial Investment for Your Gym

Gym Owner Insider: The Best Financial Investment for Your Gym

The Wodify Guest Blog Series is part of our initiative to open our doors to the Wodify fitness community around the world, so they may share their experience, news, and advice. 

We work hard to provide the highest quality products and services in the fitness software industry, but when it comes to business advice, our customers know best. 

We asked members of the Wodify community: “What’s the smartest financial investment you’ve made at your gym?” Here’s what they had to say:

“Going through the incubator program with Two Brain Business,” said Mary Retzlaff from CrossFit Murfreesboro.

An investment in business coaching can’t be stressed enough, especially before you get too overwhelmed by everything going on at your gym. Even coaches need coaching! They can help you solve issues you’re currently facing and help you avoid the mistakes your competitors might make. 

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The importance of business coaching and mentorship was echoed by Bryan White from Crossfit Fulshear and Kara Silva from CrossFit Pushin Weight.

“It helps to have someone guide you along the way to adjust your mindset, provide support and encouragement, show you what is possible, and hold you accountable,” said Silva.

If you want more information about business coaching or simply don’t know where to begin, start by checking out our FREE video course, Making Your Gym Profitable, hosted by Two Brain Business founder Chris Cooper.


Here’s another worthwhile expenditure that deserves special attention:

“The best investment I’ve made is paying my coaches well” - Jodie Haney, The Boot Crossfit

Making an investment in great coaching and rewarding staff for their work was a response we heard over and over. With CrossFit equipment and amenities being relatively similar across gyms, skilled and personable coaches make the difference in attracting and retaining members and building a strong community. 

“I'm going on maternity leave and I couldn't be more confident in my coaches to keep my business thriving while I'm away.” - Sophie LaChance, The Port

If you’re interested in learning how you can develop stronger coaches inside your gym, take a look at the Build Better Series, developed by Wodify and NCFIT founder Jason Khalipa.

Full disclosure: We specifically said that “Wodify” didn’t have to be the answer to the question, but we’re thrilled that some gyms didn’t listen.

“I believe the benefits of Wodify Core make it the best financial investment we’ve made. Between the reporting, financials, scheduling, and tracking, the benefits are fantastic.” Randy Lauer, 3-46 GRIT CrossFit
“Wodify takes the stress out of my payment system and keeps track of my members." - David Coburn, Ironton CrossFit

To learn more about Wodify, visit our YouTube channel and watch dozens of videos and webinars created specifically to help gym owners manage and grow their business. 


We hope this advice from fellow gym owners has been helpful! Want to share some of your own that’s moved your business forward? Let us know on social media by tagging @wodify

If you’re not already using Wodify to run your gym, get in touch with us to learn how we can help you achieve your goals!

Ready to put what you’ve learned into practice?
Download a free PDF handbook with many of NCFIT’s gym management procedures and philosophies that you can implement in your gym today.
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