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What if the software powering your gym was created by someone who lives and breathes the CrossFit life?
Spoiler alert: it is.
Meet Matt Kenig.
He’s Wodify’s Chief Product Officer, and a leader who’s not just shaping gym software but using it every day as an active member of his local CrossFit gym.
Joining CrossFit to better serve your gym community
Matt’s relationship with CrossFit began as a way to understand Wodify’s users.
Starting his journey nearly four years ago, Matt wanted to experience firsthand the daily challenges of gym members and owners. “I wanted to see how our CrossFit software worked in action and learn how I could improve it,” he shares.
But, he got hooked.
Fast.
What began as professional research turned into a personal transformation. Matt quickly found himself drawn to the supportive community, hard workouts, and structured routine of CrossFit.
Over time, his 6:15 AM class became a cornerstone of his day—a space to grow both physically and mentally.
During the podcast, one coach noted, “Matt’s consistency and openness to learn have been key to his growth, both physically and mentally. He’s a true example of what showing up can do.”
How CrossFit inspires smarter gym software solutions
Now, he takes that same approach to the product.
Matt’s role at Wodify involves leading the team that builds gym management tools for fitness businesses. From member check-ins to performance tracking, the software is designed to make life easier for gym owners and more engaging for members.
Being part of a CrossFit gym himself gives Matt unique insights into how these tools are used.
Like this.
Matt noticed how custom branding on check-in kiosks and apps could elevate a gym’s professional image. He introduced this feature to the gym he attends, showcasing how it empowers gym owners to add a personal touch to their member experience.
“It’s one thing to design gym software, but seeing how it actually fits into a gym’s day-to-day operations is invaluable,” Matt said. “Being both a user and a creator helps me make sure our solutions are practical, intuitive, and impactful.”
I agree.
How balancing family, fitness, and leadership benefits gym owners
As a father of three, Matt understands the importance of balance. Early morning workouts are a way for him to recharge before diving into the demands of his role as Wodify’s CPO.
“I wake up at 5:00 AM, hit the 6:15 class, and I’m back home to help my kids get ready for school. It sets the tone for the day,” he explained.
This routine has not only improved Matt’s physical fitness but also strengthened his ability to tackle challenges at work and home. “CrossFit teaches you patience, resilience, and the value of small improvements over time. Those lessons apply to everything, whether I’m solving a software bug or encouraging my kids through their daily routines,” he shared.
Why this matters to your CrossFit gym
Matt’s journey bridges the gap between the fitness and tech worlds.
By living the same experiences as Wodify’s users, he ensures the company’s CrossFit software evolves with the real needs of gym owners and members. His story is a reminder that innovation thrives when it’s grounded in authenticity and community.
For Matt, CrossFit is way more than just a workout.
It’s a way to connect with his community, inspire innovation at work, and balance the demands of life. His insights as both a fitness enthusiast and a tech leader make him uniquely positioned to shape the future of gym software.
Curious about how Wodify’s CrossFit software can transform your gym?
