Top ways to improve CrossFit client retention

Getting new members for a CrossFit box is essential for continued growth, but do you know what’s even more important?

If you answered ‘keeping those clients,’ then you earned a gold star. You’ll need to work hard to keep your CrossFit clients from leaving, and that means you have to implement a few key strategies to achieve this goal.

1) Personalize your coaching

No matter the fitness level of your members, they all crave coaching that will push their limits both mentally and physically.

In fact, one of the hallmarks of CrossFit is that success is measured by how each member improves as opposed to evaluation of actual performance.

In other words, you need to tailor your coaching methods to each of your box members, so that they feel like you are personally invested in their progress. How do you do that?

You do that by creating membership profiles that list all the likes, dislikes and goals of each client. This helps you modify your programs to match their wants and needs.

Retain your members 3x longer.
The Leading Gym Software.

2) Offer rewards and incentives

Rewards and incentives are effective ways to keep CrossFit clients because they provide tangible reasons for members to work toward a goal.

Whether you tie rewards to a measurable physical goal, or you offer referral incentives, these are time-tested strategies that can help your clients feel valued. This increases the likelihood of them sticking around.

3) Get your staff on the same page

It’s impossible to create a personal experience for your box members if your staff isn’t driven by that same goal.

As the owner of your box, it’s your responsibility to hire and to train your staff to focus on making each client feel like they are stepping into a friendly, safe environment every time they enter your box.

Instruct your staff to learn every member’s name and to  use it as often as possible.

Your staff should also encourage members to ask questions. That way, you can understand if there are certain needs that your box is not satisfying.

4) Track member absences

When one of your members is consistently absent, it could be a sign that something is wrong. That’s why it’s so important to invest in gym software tracking the frequency of member visits. That way, you can see when someone who was visiting your box regularly begins to miss time.

You can use this information to reach out to those members, find out what’s going on in their lives and whether an issue at the box is causing that absence.

Retain athletes for life

Keeping your CrossFit clients requires that you focus on personalizing their experience, pay attention to their wants and needs, and seek out wayward members. And implementing these strategies is also an effective way to boost referrals and brand your box.

Ready to put what you’ve learned into practice?
Download a free PDF handbook with many of NCFIT’s gym management procedures and philosophies that you can implement in your gym today.
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