Trends to Look for in Attendance Reports

One of the beautiful things about the attendance tracker included in Wodify Core software is that gym owners can run reports to get a sense of how classes are performing and how often members are using your facility. In the same way schools use attendance reports to plan how they might increase attendance, fund certain departments, or make many other strategic decision; your gym can use these reports for similarly beneficial reasons.

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Attendance tracking software can be incredibly helpful for gym owners, and the nice thing is that it also is incredibly easy to use. Once you have run an attendance report, the next step is figuring out what exactly to do with all the data. Here at Wodify, we suggest paying special attention to these four trends in particular:

Individual Trends

Let’s start with attendance reports for individuals, which are most valuable in terms of discovering how often someone may be using your facility. Every gym owner knows that there are plenty of customers that sign up for the membership with good intentions, only to fall off of their exercise routine when life gets busy or stressful. These attendance reports can tell you how long it has been since their last class and if their personal attendance is trending up or down. Knowing who these people are (and perhaps their demographics) could help you cater to them and help get them back into your building.

Identifying the Die-Hards

Of course, the converse of that is discovering which members are using your gym most frequently. In looking at the number of classes they take, you can perhaps set goals for them and offer rewards if they meet those goals. These are the most enthusiastic people in your gym, so looking for trends in their attendance numbers can help you to reward them for their devotion, then hope that they spread the news of this reward on their social media accounts.

Slow Days and Slow Months

Attendance reports also can give gym owners a sense or which days of the week and which months of the year are slowest. Every gym sees peaks and valleys over the course of a year, but knowing when the valleys are can help you target them and perhaps turn things around. Good gym management isn’t about hoping things work out. Rather, you need to know when things turn slow and be proactive about speeding up your business.

Instructor and/or Class Popularity

Getting a sense of which instructors and classes are most popular may help you target those slower days and months. Moving around some scheduling to place popular classes and/or popular instructors on slower days may help get more people in the building. It also may help you as a manager evaluate instructors and help them to improve so that everybody’s attendance numbers can be as high as possible.

Good gym tracker software gives owners the kind of attendance tracking data that helps them improve the quality of their business. Wodify Core is incredibly easy to use, and the reports it runs could be what pushes your gym’s success to the next level.

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