Plenty has been written about the benefits of heart rate tracking for helping people get fit and healthy. But this article isn’t about them. It’s about you, the gym owner. You should consider introducing heart rate training at your gym not only because it’s a great way to get your members in better shape, but it’s also a great way to increase your revenue. We’ll split it up into three R’s: Results, Retention, and Referrals.
The hard truth facing every gym owner is that if members don’t see results, they’ll go someplace else. One of the strongest cases for bringing heart rate training into your gym is because it provides members with accurate, real-time proof that they’re getting results from their workout. And proof is what they’re looking for.
Whether via a colorful in-gym display or a post-workout email, members who track their heart rate during exercise will know exactly how much effort they exerted, how many calories they burned, and how their heart rate shifted during their workout. They’ll also be able to track their recovery, a great indicator of cardiovascular health. When members see the data, they know their time spent in your gym is paying off.
Having proof of their positive results helps members stick around longer, which means you’ll earn more in membership fees. In fact, Chris Cooper, founder of the fitness mentorship company Two Brain Business, says the average gym owner who can get their members to stay three months longer can earn an extra $40,000 per year. Heart rate training is a solution that can help do just that!
Read how CrossFit Main Line grew their revenue 13% with heart rate training.
Not only do members who use heart rate training stay longer, they also spend more money inside the gym. According to Myzone, the partner that powers our Wodify Pulse heart rate training solution, their users spend more than twice as much on secondary items like energy drinks, nutrition supplements, and gear.
A long-term member who has experienced positive results is your best (and least expensive) promoter. They tell their friends & co-workers about your gym and the results they’re getting, without you needing to increase your marketing budget. Investing in a heart rate training system now will pay steep dividends in the form of members you haven’t even met yet.
If you’re interested in learning about the most accurate in-gym heart rate training solution on the market, visit the Wodify Pulse page. Wodify Pulse heart rate training is easy to set up, integrates seamlessly into your existing Wodify Core platform, and uses the monitors and Wodify Kiosk you already have in your gym.
