What is a Customer Retention Platform?

What is a Customer Retention Platform?

What is a Customer Retention Platform?

The evolution of gym management software

In the past 10 years, the technology landscape in the fitness industry has evolved from relying on pen & paper and manual processes to digital business management and a suite of CRM tools built for gym owners to run their operations. 

At Wodify, we pioneered the digital revolution in functional fitness and CrossFit with the development of Wodify Perform, which at its core, is a retention tool. By creating technology that connected clients to their gyms through performance tracking, we improved retention by more than 60% for some of the best gyms in the world

In the years that followed, we developed industry-leading gym management software and customer relationship management tools that were necessary for gym owners to save time and grow their businesses profitably. This includes features such as automated billing, email communication, class & appointment scheduling, lead management, attendance tracking, and more… Today, there are over 100 choices for fitness business owners when it comes to gym management software and CRMs.

As the competition increased, we knew we had to keep innovating and we understood that there was an unmet need to provide more value to our customers through features that went beyond simple business management and communication. 

For fitness businesses, retention is as crucial as everit directly impacts revenue, brand reputation, and long-term success. By only using a gym management software to run billing and basic client management, business owners are losing money. In fact, 45% of new clients will cancel within their first 90 days.

A new breed of fitness software built for retention

Today, the Wodify suite of products is the only Customer Retention Platform (CRP) in the fitness industry that:

  1. Saves gym owners time and money, while helping them automate and grow their business.
  2. Empowers coaches and instructors with Retention Intelligence tools to engage with clients and build personalized relationships inside and outside of the gym.
  3. Enhances clients’ training experience and reduces churn by providing a differentiated fitness experience with access to unparalleled performance data and workout curriculum content.

These powerful features combine to create the first-of-its-kind Customer Retention Platform (CRP).

Because Wodify is the only all-in-one system, our customers have the most accurate and complete attendance & performance data on their clients; which, in turn, enables us to build the most advanced Retention Intelligence tools, like Wodify Retain

With retention intelligence, coaches can better understand their clients' needs and tailor their programming accordingly. Clients can see their progress and engage with their coaches more effectively. And owners can track key metrics and gain insights into their business's health.

Upgrade your gym software 

In the fitness industry, customer retention is crucial for the success of any business. With competition increasing every day, retaining customers is becoming more challenging. If you’re ready to upgrade your CRM to a CRP and become more profitable, give your staff the tools to deliver a better product, and create happier customers, get in touch with us today for a walkthrough of Wodify - the first Customer Retention Platform.

Ready to put what you’ve learned into practice?
Download a free PDF handbook with many of NCFIT’s gym management procedures and philosophies that you can implement in your gym today.
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