Technology and innovation are changing at a breakneck pace, and this is true in the gym management software space as well. From fitness centers to traditional gyms to CrossFit boxes, workout facilities require more from their gym management software. The following are 10 of the top trends to watch for in gym software innovation:
With gym owners and employees busier than ever, there isn’t a lot of extra time to spend on training or dealing with a long learning curve. A streamlined dashboard and interface with drag-and-drop capabilities and an enhanced user experience will be essential.
Easy built-in reports allow gym owners and managers to see in a moment how well they are doing. Revenue reports can be organized by membership type, staff member, retail products and more. Information about membership expiration, attendance and other trends will be readily accessible.
While automated billing is already in place, gym owners will be demanding more nuanced options. The ability to collect funds related to late fees, cancellations, add-on services and no-shows automatically will be essential.
Every gym runs their business a little differently, so the ability to create custom payroll systems will come standard in gym management software. Custom pay rates such as bi-weekly, weekly, monthly, semi-monthly, per-hour or per class should all be programmable. The gym management software of today and tomorrow must be able to meet these requirements.
More gyms and CrossFit boxes are also selling retail goods both online and in their physical locations. Gym management software must be able to handle these sales and keep inventory numbers current. Gym owners will want to be able to determine what products are trending and which ones should be discontinued.
The gym management software of the future will also assist gym owners in staying more connected with their clients than ever before. This will be made possible by features like a digital whiteboard, mobile apps and access to workout stats so members can track their progress at your facility. Integration with software like MailChimp can assist gym owners in sending out newsletters and email campaigns as well as measuring performance.
In line with staying engaged with users will be demand for a more organized and up to date fitness class experience for everyone involved. The gym management software of the future will allow gym owners to stay on top of scheduling, class sizes, marketing, progress and management all from one central location.
Just about everyone has a smartphone, and this connectivity can enhance fitness through staying plugged into key workout stats, class schedules and gym-related news and events. Gym management software must maximize and optimize this trend so that users are always connected with your facility even while on the go.
Members are the lifeblood of every gym or fitness facility. Gym management software must be able to assist in every sales funnel phase, from “green” leads to those with trial memberships to persons who have just expressed interest online. Gym management software must be able to manage all leads intelligently to transform them into signups.
Gym membership software should also make it easy for clients to spread the word about your business. From posting their workout results to passing along information about your gym, the gym software of tomorrow must be able to accommodate our ever-changing, highly integrated world.