In a Jiu-Jitsu academy, student retention is key to the health of your business. Student retention leads to both a stronger community and sustainable business growth. It is well understood that in order to grow your business, you need to be net positive with new students every month. Meaning, the number of new students is greater than the number of students lost. While it is always important to seek out new students, without high student retention, business owners find themselves struggling to replace lost students with new students month after month, and therefore failing to grow their business.
We understand that retention is important, but how can you actually put systems into place to improve retention in your fitness business? We believe that technology can be a powerful tool for student retention. Read on as we discuss how Wodify can turn retention challenges into growth opportunities.
A strong student is engaged with the business. With a tool like Wodify’s in-app chat, you can stay better connected with your students and save yourself time. In-app chat keeps student communication in a centralized location and allows Admins to oversee staff/student messaging. Also, it allows them to manage other staff member conversions during staff vacations or absences, decreasing the likelihood for lapses in communication.
In-App chat can also be used to create class group messages. Class group messaging is an opportunity to reinforce community outside of the walls of the academy. Moreover, Wodify's in-app chat allows for real-time sharing of updates, training tips, and reminders, keeping the engagement high. Students can ask questions or seek advice anytime, and you can respond quickly, establishing a two-way dialogue that adds a personal touch. You can ensure that important messages are seen and not lost in the shuffle. The end result? A stronger, more engaged student base that's more likely to stick around.
If you’ve ever had the thought...”If only I would have reached out sooner, I could have saved that student!” upon receiving a cancellation notice? Wodify Retain could be your saving grace. Wodify Retain identifies at-risk students and helps you take action before it's too late. Retain predicts which of your students are likely to cancel their membership and surfaces that information.
By proactively reaching out to these at-risk students, you provide accountability and show your students you care! Getting them back on track and preventing student churn means better retention and a stronger business.
In Jiu-Jitsu there are always ways to improve and more to master. For the new student this can be daunting. As a Jiu-Jitsu academy you can leverage technology to increase learning opportunities for your students and keep them committed to the process.
Through the Wodify Digital Student Experience you can provide students with access to your class curriculum and instructional technique videos to review before and after class via the Wodify App. Students can even take notes on the techniques practiced to refer back to on future training days. By being able to review your curated learning tools in one platform students stay focused, engaged and motivated, decreasing the likelihood of frustration cancellations.
By leveraging technology via Wodify’s features you can improve student retention and catapult the growth of your business.
To learn more, schedule a Wodify demo today and unlock the full potential of your Jiu-Jitsu business.