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Running a gym means wearing a lot of hats—coach, motivator, community-builder, and yes, marketer. But creating eye-catching marketing materials can be overwhelming and time-consuming (and frankly, isn’t what you want to spend your time on when you have a gym to run). Luckily, Canva makes professional-quality design easier than ever, and when paired with Wodify’s marketing tools, you can save time, stay consistent and grow your revenue—a few of our favorite things!
Here are 5 Canva hacks every gym owner should know to streamline your marketing efforts and attract more members. In order words, spend less time wearing that marketing hat and more time focusing on running your business.
Consistency builds trust, and your gym’s branding needs to look polished across every channel. Canva’s Brand Kit feature lets you upload your gym’s logo, set brand colors, and save custom fonts so you don’t have to re-enter them every time.
With just a few clicks, you can ensure your flyers, social media posts, and in-gym signage all look like they came from the same professional brand—without hiring a designer.
Pro tip: Wodify offers Canva templates, so you can easily apply your Brand Kit to preset materials when promoting events, new classes, or requesting reviews.
Get access to Wodify’s Canva Template Pack
Every platform has different image dimensions so what looks great on Instagram won’t always fit on Facebook or your website. Instead of redesigning graphics from scratch, use Canva’s Magic Resize tool.
With one click, your design automatically adapts to multiple formats—social media posts, banners, posters and more. This will literally save you hours of rework and ensures your marketing can go live on all platforms at the same time. Social media guru, who?
Want to highlight your coaches, athletes, or equipment in a clean and polished way? Canva’s Background Remover tool lets you instantly cut out clutter from photos. You can take a snapshot of a member PR, remove the messy background, and drop it into a sleek promotional post that makes people say “I want to go to that gym!”.
Pro tip: Try placing your subject on a branded gradient or gym-themed backdrop (like kettlebells, a photo of your gym, or your logo). This not only makes your design pop but also reinforces your brand identity.
When designing, it’s easy to get lost searching through thousands of Canva’s design elements. Save time by using filters—like color, style, or orientation—to find exactly what you need.
For example, if your brand colors are black and red (my college colors, btw!), you can filter illustrations, icons, or backgrounds to match your palette. This ensures your designs always feel cohesive and on-brand. If an image color isn’t quite right, open it in the Canva image editor and see if you can tweak it to be exactly right for your brand.
Not sure where to start? Wodify offers a library of pre-designed Canva templates made specifically for fitness businesses. These templates are crafted with gym owners in mind, so you don’t have to reinvent the wheel.
All you need to do is open the template, swap in your gym’s branding, update the text, and publish. In minutes, you can have polished social posts, email graphics, or print-ready flyers that look like they were custom-made for your gym.
Pro tip: Wodify-users get access to a full library of brand success templates, but we’ve pulled out some of our favorites just for you — and they’re yours, free, no Wodify subscription required.
Marketing your gym doesn’t have to be stressful or time-consuming. Pair these hacks with Wodify’s all-in-one business management tools, and you’ll be set to save time, grow your community, and increase revenue.
These templates are built for gym owners with no design skills or experience - just plug in your logo, change the text, and boom! You're a marketing genius!
What’s included:
