5 Ways to Attract New Members to Your Gym

5 Ways to Attract New Members to Your Gym

We’ve put together the top five ways to get your gym new members. With the holidays right around the corner, there is no better time to start people on their health and fitness journeys. 

Create a Referral Program

Blast out an email to your current members about a referral program. This program can be set up in any way that works for your gym and financials. For example, ask your members to bring someone for free for 1 week during the month. If that individual signs up, your current member can receive a 10% discount for 1 month, a pair of shoes, or just gym recognition! 


Solicit Positive Reviews

There’s a reason your members come back to your gym - allow their voices to be heard in the community. Ask your current members to write reviews on Google, Yelp, Facebook, etc. This will help show why your gym is the place to be when people are searching the web. 

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Start a Challenge

Create a challenge (we would suggest using Wodify Rise) and open it up to members and non-members. Get friends of current members involved and excited. This will get them hooked on the sense of community and wanting more once the challenge is over. Even better? Give them a discount for signing up at the gym post-challenge. 


Kickstart Your Social Media

We already know that social media can be the absolute driving force of a business. There are plenty of great resources available to create content - and they’re free! Use Canva to create custom graphics, iMovie to create videos, and don’t forget to tag your members. Encourage them to re-share the content they are tagged in to generate even more interest.


Keep Track of Leads

Do free trials disappear as quickly as they dropped in? Too busy to follow-up with every potential customer? Think about getting a gym management software that automates a follow-up for you (we know the software). Show your potential clients that you care, ask about their goals, and set up the next time they’ll be coming into the gym.



Did you use any ideas that helped you attract new members to your gym? Make sure to post it up on social media and tag us @Wodify. We want to hear from you!

Ready to put what you’ve learned into practice?
Download a free PDF handbook with many of NCFIT’s gym management procedures and philosophies that you can implement in your gym today.
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