Behind the Numbers: Maximizing Drop-In Revenue with Seasonal Success Strategies

Behind the Numbers: Maximizing Drop-In Revenue with Seasonal Success Strategies

Behind the Numbers: Maximizing Drop-In Revenue with Seasonal Success Strategies

Wodify is a leading all-in-one fitness management software, trusted by 5,000 of the world’s top businesses. With one of the largest & most accurate datasets in the industry, we decided to create this blog series in order to share specific metrics that are proven to drive results, insights from the most successful gyms, and how Wodify customers can track their progress. 


Wodify’s  Customer Retention Plaftorm offers your fitness business the ability to easily welcome drop-in clients, boosting revenue and increasing brand exposure to traveling clients!

Traveling clients can use their Wodify accounts to find and drop-in to gyms, and even add performance results to their own accounts. How? Well, we are dropping a brand new feature called WodiFind this week. With WodiFind, clients can easily find a Wodify-powered business near them! 

In this Behind the Numbers, we’ll dive into the seasonal and geographic trends that affect drop-in revenue!

The Data Uncovered

  • January and February tend to have the lowest average drop-in revenue 
  • The summer months tend to have the higher average drop-in revenue
  • The month of July tends to have the highest average drop-in revenue

Check out this interactive graph to see the trends per month since January 2018:

Top States for Drop-In Revenue:

Perhaps due to their booming tourism industries, we found that these states were home to the highest monthly revenue made from drop-ins: 

  • Washington D.C.: $705
  • Nevada: $472
  • New Hampshire: $296
  • Tennessee: $212
  • New York: $211

Curious to see where your state ranks? Check out this interactive map:

The Impact on a Fitness Business Owner’s Bottom Line + Tips

1. Leverage WodiFind and Get Noticed

Prepare for the upcoming launch of WodiFind- a new feature that will revolutionize the way travelers find local fitness spots. Actively promote your Wodify accounts to attract drop-in clients who value convenience and easy access to fitness facilities wherever they go.

2. Summer Marketing: Make the Most of the Busy Season

Summertime presents a prime opportunity to increase drop-in revenue. Consider offering summer-themed fitness programs that align with the season's energy and enthusiasm. Collaborate with local tourism boards to target traveling clients and capture their attention. Additionally, create enticing packages specifically designed for drop-in visitors, showcasing the unique experiences your gym offers during the summer months.

3. Seasonal Strategies: Boost Your Revenue Year-Round

Take advantage of seasonal trends in drop-in revenue to give your bottom line an extra boost!. During slower months like January and February, implement targeted marketing campaigns and special promotions to attract more drop-in clients. By tailoring your approach to each season, you can maintain a steady stream of customers and minimize revenue fluctuations.

4. Pricing and Packages: Competitive and Attractive Options

Offering competitive pricing options is key to attracting drop-in clients. Develop flexible pricing models such as day passes, weekly rates, or discounted packages for multiple visits. This caters to the needs of both local residents and travelers, ensuring that your gym remains an appealing choice for those looking for short-term fitness solutions.

TIP: Wodify’s Online Sales Portal allows new and existing customers to purchase membership plans for your business! In fact, drop-ins are able to make reservations, sign waivers, and pay their drop-in fee through the Online Sales portal before setting foot in your business 

5. Loyalty Programs: Incentives to Encourage Return Visits

Implement loyalty programs to foster long-term relationships with drop-in clients. Offer discounts on future visits, referral bonuses, or exclusive access to certain classes or facilities. By rewarding their loyalty, you'll motivate them to choose your gym again and again!

TIP: Want to set up a promotion for your client memberships? With Wodify you're able to set up membership discounts and promo codes for any loyalty program incentive you are running!

Remember, understanding the impact of seasonal trends and implementing effective strategies can significantly boost your fitness business's bottom line. By applying these tips, you'll not only increase drop-in revenue but also foster a loyal customer base that continues to support and promote your gym.

Ready to put what you’ve learned into practice?
Download a free PDF handbook with many of NCFIT’s gym management procedures and philosophies that you can implement in your gym today.
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