Wodify is a leading all-in-one fitness management software, trusted by over 5,000 of the world’s top businesses. With one of the largest & most accurate datasets in the industry, we decided to create this blog series in order to share specific metrics that are proven to drive results, insights from the most successful gyms, and how Wodify customers can track their progress.
As September begins, so does the school year. It may not be New Years, but it is usually the time of year that schedules change: kids go back to school, parents’ schedules change, and it all has an impact on gym & studio schedules.
Seasonality, specifically within Fall and Winter can prompt questions about attendance, membership sales, variance in class time attendance, and more. This analysis for Behind the Numbers dives into the effects of the seasons on gaining and losing clients in the fitness industry.
In this Behind the Numbers (BTN as we call it behind the scenes) blog post, we uncover that:
September and October are the highest months for gaining new members and losing members.
The typical gym or studio gains around 15 new members around the months of September and October, but still loses about 13 members.
The graph below shows new, lost, and net clients by month with data from the US, Canada, UK, Australia, and New Zealand over the past 6 years.
Our main takeaway from this data is that monitoring member retention rates in the Fall is crucial. Now that you know that data trends show that more members are expected to leave your gym or studio in the Fall and Winter months, you can better prepare for these seasons.
Here are three tips on improving member retention in the Fall and Winter months:
We hope you found these insights & advice useful for your business! Keep an eye out for more posts in this series as we continue to explore the data in Wodify.
If you aren’t using Wodify yet, you can book a free consultation here.
Want to keep learning? Check out our other Behind The Numbers posts: