It is hard for any business to see wide-scale success without smart, focused, and relevant marketing campaigns, and while not all business owners appreciate this aspect of gym management, it really is an essential part of sustained growth. Utilizing video in that marketing strategy, especially in today’s world of viral marketing, is especially important in this approach.
Here are a few steps that you can take to incorporate video into your gym marketing campaigns:
The first step in developing any sort of marketing plan is knowing your audience, but when it comes to producing video specifically, gym owners have to show an understanding of what types of content may engage their members & followers. One trick is to look at the content of the competition and see what sorts of things users are engaging with most often.
Part of that means knowing where to host the video, as gym owners need to consider how and where their customers (and potential customers) may be consuming that video. For some gyms, hosting a video on a Facebook page is a great start, but it may not be enough. Other video hosting websites like Vimeo and YouTube can introduce your product to a wider swath of customers and are easily embeddable in a web page. Once you’ve got the idea, plan for the platform.
To be truly engaging, content has to be relevant to your target audience. Start any video with something that hooks them right from the very beginning, and make sure not to ramble on and on. You want a big impact fast, so keep the spot brief and engaging. Also, don’t skimp on quality. Find professionals (or at least professional equipment) to help you make your videos look pro-grade.
Again, just posting a video to your landing page isn’t necessarily enough. If you are not familiar with search engine optimization (SEO), it might be a good time to look into that, as doing it correctly can mean getting more web traffic for video. Look into best practices for whatever video hosting platform you’re using and fine-tune keywords, descriptions, and thumbnails to ensure you’re giving yourself the best opportunity to return elite results from your video marketing efforts.
If you are trying to drum up more local business for your gym, consider using not only Wodify gym management software, but also a targeted video marketing campaign. Done correctly, it really can make a big difference for your business, bringing in new customers and sustaining the long-term viability of your gym.