Introducing Promo Codes

Offering promo codes can be a vital marketing strategy to attract and retain athletes. Run sales and marketing promotions to help your customers save money, create a sense of urgency in the sales cycle, incentivise athletes referrals and much more! It’s like they say, sometimes you have to give, to get! Here are some great tips on leveraging Wodify promo codes at your gym:

  • Explore Google Adwords for Small Business - If people search your city name and the word “gym” and don’t see your business, you’re losing out on a ton of potential new members. Why not try setting up an AdWords campaign and incentivising prospective athletes with a promo code to sign up for your gym.
  • Give Facebook Ads a try - Facebook ads have come a long way and you can create highly targeted and meaningful campaigns to drive more athletes through your door. Why not put a little money behind getting new athletes into the gym and pair it with a promotional code to close the deal? Make sure that you can easily recoup your investment in advertising with several athlete conversions (sign-ups) on the campaign.

 

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  • Refer a Friend - Word of mouth is extremely powerful in the CrossFit community. One of the most successful ways to market your gym is from within.  Create athlete advocates in your gym community and incentivises them with a “refer a friend” promo code for converting a friend to a paying member of your gym.
  • Sign up Now and Win - Sometimes even the best salesmen need a little help in sealing the deal with a new customer. In the fitness industry it is no different. Wodify’s promo codes offer a great way to create a sense of urgency in the initial sales cycle to convert a trial athlete to a paying member.  Try offering a free trial class promotion to get an athlete to check out they gym and apply a 10% discount if they sign up the same day. CrossFit can be intimidating for some so why not sweeten the deal and offer a promotion to give them an extra push.

Ready to put what you’ve learned into practice?
Download a free PDF handbook with many of NCFIT’s gym management procedures and philosophies that you can implement in your gym today.
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