In a world where sticking to a physical fitness goal is increasingly difficult, accountability takes center stage. Our increasingly sedentary lifestyles make maintaining an active and healthy life paramount. However, the struggle to stay accountable for fitness goals is a common challenge for many individuals. This is where the third and final ingredient in the Wodify Retention Recipe comes into play: client accountability.
As we delve into the world of accountability, it's important to recognize that an engaged community, the cornerstone of our first ingredient, forms the very foundation upon which client accountability is built. Just think about it – when two people commit to going to the gym together, they're far less likely to skip their workout sessions. But what more can you do to foster and supercharge client accountability?
One of the most effective ways to foster client accountability is to keep a watchful eye on client attendance and reach out when you notice a client hasn’t attended class in a while. Data shows that, the month before clients are about to cancel, their attendance rate drops by 47%. So what can you do? Reach out with a friendly message to check in!
Wodify Retain, the fitness industry’s first AI retention tool, predicts when clients are going to leave your business based on attendance data. This data-driven insight enables you to reach out and offer the support and motivation needed to get them back on track. A simple message or a friendly reminder can go a long way in reigniting their commitment.
Encouraging clients to track their fitness progress is another integral part of promoting accountability. Wodify Perform offers a seamless solution for clients to log their workouts, monitor their improvements, and set personal bests. Tracking progress not only enhances their sense of responsibility for their fitness journey but also provides a tangible record of their hard work and achievements. Data shows that when clients track their progress at your fitness business, retention rates increase by 20%.
Setting realistic goals for your clients is crucial in ensuring their long-term accountability. This creates a roadmap for clients to follow and ensure continuous progress throughout their fitness journey. When clients achieve milestones, they become more dedicated to their fitness goals. For instance, Wodify’s Progressions feature enables you to design tailored training ladders for your clients and they can see their progress right within the Wodify App.
Accountability starts with you as a business owner and extends to the rest of your organization Maintaining your own accountability with administrative tasks will actually keep your staff and members accountable, and increase your retention rates. Try creating workflows for yourself or setting calendar blocks to perform certain tasks like checking in with clients, or doing proactive outreach to leads.
With Wodify Workflow Automation you can streamline these processes, ensuring that nothing falls through the cracks. By automating routine tasks like class scheduling, billing, and reminders, you can focus on what matters most – providing exceptional coaching and spending more time engaging with clients, hence, holding them accountable to their success.
And with that, we wrap up the Wodify Retention Recipe series. This series has been filled with proven insights that keep clients, not only returning to your facility but loving every second they spend in it and with your community. If you haven’t checked out the other parts of the series yet, check them out here:
Want to talk with a member of the Wodfiy team to explore our tools that help you integrate strategies from the Retention Recipe? Book a demo here.