Hosting a CrossFit competition can increase the public’s awareness around your box, which can lead to a significant jump in memberships.
With that in mind, here are four marketing strategies you should implement now to build some buzz around your throwdown. While you’re at it, check out our list of everything you need to host a killer CrossFit competition.
Social media marketing is effective. It’s more affordable than paid ads and lets you interact with your targeted audience directly.
Marketing your CrossFit competition on social media can be as simple as posting ‘Save the Date’ reminders on your social media page, or as elaborate as posting videos of competitors preparing for the big event.
And because CrossFit is such an active sport, you should focus heavily on videos and photos to showcase the excitement of your upcoming event.
Your website is the best place to market your upcoming competition. You can use its content to energize existing members and attract more prospects.
However, that will only happen if you use your upcoming competition as a way to explain the basics about CrossFit. You’ll want to educate people on CrossFit’s philosophy, how it can improve fitness and and why it will make an impact on a person’s lifestyle.
Use the content on your website to answer people’s questions about CrossFit, CrossFit competitions and even general fitness.
Don’t make the mistake of ignoring other boxes in your area. You’ll need their members to participate in order to host a successful competition.
And the truth is, many box owners understand the importance of strategic partnerships with other boxes in their local area. There is a strong sense of purpose and community within the CrossFit industry, so most box owners are happy to join in!
Visit these boxes to discuss your upcoming competition. You should also consider hosting a joint competition with a box that has a larger community presence. This will only help boost the awareness of your own enterprise.
Word-of-mouth is one of the most effective tools for raising awareness. Take advantage of it! Your members are walking, talking billboards for your CrossFit competition, so encourage them to spread the news!
You can even incentivize them by offering discounts and freebies for every person they get to come to your event. This helps members feel more connected to your box and gives a sense of ownership over the upcoming competition.
As you implement these strategies, you will see that marketing your CrossFit competition is an opportunity for growth, branding and creating an increased sense of closeness among your box members.
And if you need software to help plan your competition, check out Wodify Arena!