Every gym needs a website, however not all websites are created equally. In fact, a gym website is only as good as its ability to help you reach new customers, connect with your existing members, and improve your gym management efforts. Achieving these goals can be made easier with these important gym website features.
People visiting your website need to know if you have a good gym. It's not enough to simply state "we are the best gym in town." Instead, you must show that you are the best through published reviews. Add a page to your website that touts your gym's amazing benefits via a compilation of Facebook, Google Plus, and Yelp reviews. The page should also give visitors a chance to leave a review of your gym and training services. However, one word of caution, make sure that you can read customer reviews before they are published on your site to avoid being spammed by people who have never been to your gym.
Did you know that an active blog can help you to increase your SEO ranking? That's right, a blog is the perfect media for publishing fresh content to your website. It is also a place where you can provide relevant training tips to website visitors, current gym members, potential business partners, and future gym members. Below are a few tips to get your creative juices flowing as you decide what to publish on your blog.
We live in a digital society where people are constantly on the move, which means they rely on their mobile devices. No one wants to spend more than a few seconds looking for contact information or an email opt-in feature if they want to quickly sign-up for gym updates. Place your email opt-in on your home page to increase conversion rates and more effectively build your contact list. Want to sweeten the deal? Offer site visitors a free visitor pass, discount voucher, free personal training session, or downloadable ebook when they complete the email opt-in form.
Put your social media marketing efforts to good use by including links on your website. Whether you choose to include the linked social media icons in the sidebar, footer, or header, or on your contact us page, you should ensure that it's easy for visitors to find and connect with you on social media. It's a simple, yet effective feature that can help you to expand the reach of your social media and website marketing efforts to current and future gym members.
Make It Easy For People To Sign-up For Classes. Have you ever visited a gym website that spent a lot of digital real estate talking about their classes? After reading about each class did you discover that you had wasted your time because you had to call to sign-up? The latter scenario is one of the top mistakes that gym owners make when creating their websites. To avoid this mistake you should give site visitors multiple opportunities to sign-up for classes. To do this implement the following strategies:
The moral of the story is simple, the above gym website features can help you to more effectively reach, connect, and engage with site visitors. For additional help creating a powerful website, visit Wodify to discover the benefits of an all-in-one gym management software solution.