Wodify is a leading all-in-one fitness management software, trusted by over 5,000 of the world’s top businesses. With one of the largest & most accurate datasets in the industry, we decided to create this blog series in order to share specific metrics that are proven to drive results, insights from the most successful gyms, and how Wodify customers can track their progress.
In September, we wrote about why fall is the most important season to nurture your new members. So, now the question we answer is what is the most effective and efficient way to nurture your members?
In this edition of Behind the Numbers, we dive deeper into one tool that statistically increases efficiency and attendance: in-app chat.
Before diving deeper into the data and how you can use In-App Chat to your advantage as a fitness business owner, let’s give a little background as to what exactly in-app chat is.
In late 2022, Wodify released In-App Chat, a feature that is like WhatsApp or iMessage but lives in the Wodify App. In-App Chat allows business owners and members to communicate directly within Wodify to keep all fitness-related conversations organized in one place. This benefits the business owner by being able to keep track of all communication with their members and is a way to easily form authentic relationships with their members.
In this BTN we analyze In-App Chat’s effect on:
You’re about to dive deep into the data, so read on!
First, let’s look at the landscape: who is using In-App chat and who is not?
The table above shows a couple of things, according to Wodify Data:
This data indicates that fully leveraging In-App Chat, results in the ability for the business owner to form better relationships with their members, resulting in greater satisfaction and, therefore, revenue.
The infographic below shows that
This tells us that In-App chat is a crucial tool for forming relationships with members. The more connected members feel to their fitness studio, the more likely they are to stay members of your business.
We hope you found these insights & advice useful for your business! Keep an eye out for more posts in this series as we continue to explore the data in Wodify.
If you aren’t using Wodify yet, you can book a free consultation here.
Want to keep learning? Check out our other Behind The Numbers posts: