In September, we wrote about why fall is the most important season to nurture your new members. We uncovered that Fall is the most popular season for joining a new gym & studio with January as a close 2nd.
In this edition of Behind the Numbers, we go deeper into this analysis and ask the question: just because more members sign up in the Fall and January, does that mean these members are creating the most value? Read on to find out.
In this BTN (yeah, that’s our slang for Behind the Numbers) we analyze the value of clients’ first six months by the month that they joined and you’ll find out…
We’ll answer all of these questions, so read on!
To put it into slightly clearer terms, we analyzed the six-month value of clients based on what month they joined their gym or studio. We looked at over 230K clients at over 700 of our gyms & studios to answer your questions.
So, does the month a client joins in actually affect the clients’ six-month value? The short answer, YES.
The graph below shows the six-month client value by month. We can see here that clearly the Fall months rank the highest in terms of new clients that create the most value in a six month period with January as a close second.
A few takeaways:
The infographic below shows that the average six-month client value is $493.
The best quarter for signing up clients is Q3 with an average six-month client value of $517.
The top 3 months for generating revenue with new client sign-ups in the first 6-months are:
We hope you found these insights & advice useful for your business! Keep an eye out for more posts in this series as we continue to explore the data in Wodify.
If you aren’t using Wodify yet, you can book a free consultation here.
Want to keep learning? Check out our other Behind The Numbers posts:
Why Fall is the Most Important Season to Nurture Your Members
How You Should Really Be Keeping Track of Your Business Data
The Secret To Saving Time & Money as a Fitness Business Owner