Wodify is a leading all-in-one fitness management software, trusted by over 5,000 of the world’s top businesses. With one of the industry's largest & most accurate datasets, we decided to create this blog series to share specific metrics that are proven to drive results, insights from the most successful gyms, and how Wodify customers can track their progress.
Welcome to Wodify’s "Behind the Numbers” blog series, your gym owner's guide to data-driven success. Wodify offers world-class fitness programming on the Workout Marketplace, featuring automatically published workouts and coaching notes! This month, we are celebrating our newest addition to the Workout Marketplace- PRVN Fitness!
PRVN programming is a carefully designed program that ensures athletes' year-round progress, allowing you the time to grow your business and elevate your community. With PRVN you have:
So, let's dive into how Workout Marketplace has the power to transform your business! In a past Behind the Numbers, we analyzed the time-saving effect of Workout Marketplace programming on the payroll. In this edition, we turn our focus to its impact on client engagement.
Read on to find out how having programmed workouts will increase your client’s length of engagement through their attendance and results:
The pulse of any client relationship lies within their length of engagement (LEG). Length of engagement measures how long clients remain active at their gym or studio. As the number of lost clients decreases, the LEG increases.
Wodify-powered businesses have double the LEG compared to the industry average (book a demo to find out how here). And, the Wodify Workout Marketplace makes a significant impact through increasing attendances and results logged!
On average, Wodify-powered businesses saw a 5.6% increase in monthly attendance following the adoption of Workout Marketplace programming. See how the monthly attendance increase differs based on the size of your business:
Next, we looked at the number of results logged by clients using Wodify Perform, both before and after subscribing to Workout Marketplace programming. In a previous edition of Behind The Numbers, we shared how performance tracking has proved to boost client engagement and retention rates.
Overall, we observed a significant 17.2% increase in the number of results logged by clients after introducing Workout Marketplace programming! Check out the results based on your gym size:
Just as we've seen in our previous data deep dives, incorporating well-organized workout plans can supercharge your fitness business. Whether or not you're using a platform like Wodify, here are insights that can positively influence your gym's bottom line:
Introducing thoughtfully designed workout plans has shown, across various platforms, to increase monthly attendance. Try developing a schedule with diverse and appealing workouts, that cater to all fitness levels. Encourage members to commit to regular attendance with motivating challenges.
Tip: Save 10+ hours a week of program building with Wodify Workout Marketplace! Every week we will automatically publish workouts and coaching notes into your Wodify account. From there, you can customize anything on your end!
Regardless of the platform you use, encouraging clients to log and track their results will enhance their connection to your gym. Increased performance tracking has proven to contribute to higher client retention. Try implementing a simple results-tracking system, whether through technology or manually.
Tip: Upgrade your reporting, keep clients motivated, and retain a healthy community with Wodify’s all-in-one performance tracking and client retention tools.
The introduction of new and innovative programming attracts and retains clients. Stay ahead of fitness trends to keep your offerings fresh and exciting. Consider incorporating themed workouts, challenges, or special events to keep clients engaged and motivated.
Tip: Implement systems and processes that simplify your business operations, allowing more time for innovation! This could include optimizing class schedules, automating administrative tasks, and investing in management tools like Wodify.
Implement these tips, tailor them to your unique context, and witness positive changes in client engagement, retention, and overall revenue! Stay tuned for more data-driven revelations and strategies to propel your gym to greater heights.
If you aren’t using Wodify, you can book a free consultation here and get 50% off your first 3 months!
