Wodify is a leading all-in-one fitness management software, trusted by over 5,000 of the world’s top businesses. With one of the industry's largest & most accurate datasets, we decided to create this blog series to share specific metrics that are proven to drive results, insights from the most successful gyms, and how Wodify customers can track their progress. 

Intro

The holidays are approaching and you know what that means…Wodify’s Year in Review is HERE! ‘Tis the season of data.

Wodify Year in Review is an annual feature that analyzes and compiles data for every Wodify gym to help fitness professionals strategically improve their business in the next calendar year. We also collect the total data across ALL of our users (over 5,000 locations) to highlight fitness industry trends. Think Spotify Wrapped, but for fitness business owners!

The Wodify Year in Review is officially out, so what better opportunity to look at the data we uncovered than in the final Behind The Numbers blog post 2023! 

What this blog has in store for you:

1. Year in Review…review
2. Stats from ALL Wodify gyms
3. The Year in Review 2023 award winners

A Year of Data

Before we dive in, let’s take a moment to look back at the lessons data has taught us in 2023: 

• January: Most Popular Workouts Over Time
• February: The Most Valuable Months to Sign Up New Clients
• March: Data Says In-App Chat is Crucial to Retaining Your Members
• April:  Improving Lead Conversion Rate Based on Attendance Trends
• May: Unveiling the Power of Retail Sales with Wodify
• June: 2023 Murph Year in Review
• July: Maximizing Drop-In Revenue with Seasonal Success Strategies
• August: Harness the Power of Client Progression Tracking
• September: How Using Data Can Increase Your Revenue
• October: Why 11 is the Magic Number for Attendance Frequency
• November: Referral Secrets for Gym Growth

What a year full of numbers! Now let’s delve into the numbers collected from all of our Wodify fitness facilities:

Year in Review Results 

Wodify-Wide Numbers

We are so proud to see our Wodify Family (WodiFam) grow every year. Check out the data we pulled from all our gyms- showcasing just how big our community is:

But which gyms stood out? Keep reading to find out the winners of our Year in Review categories! 

Year in Review Category Winners

Announcing the winners of the 2023 Year in Review Awards:

• Most New Clients: Paradise Bali had 3,034 new clients- winner two years in a row!
• Most Classes Attended Per Client: CrossFit Juke Joint had, on average, 112 classes attended per client.
• Most Personal Records: The Five Gym had, on average, 75 PRs per client.
• Most Weight Lifted: Chattanooga Fitness Club lifted, on average, 47,788 lbs per client.
• Most Promotions: Tao Training Facility had a total of 429 promotions.

But it doesn’t stop there! For the first time ever, we are introducing a brand new category: the Wodify Power Users. We are spotlighting the most innovative leaders in fitness technology.

We found that over 800 gyms had workouts, classes, and curricula programmed within Wodify for every single day of the year. But, only two gyms stood out with the most amount of programming within the year and claimed the “Innovation Leader” award for their industry:

• Kick Fit Performance had 382 workouts programmed -  the highest of all Martial Arts gyms.
• CrossFit Costa Mesa had 3801 workouts programmed - the highest of all Functional Fitness gyms. 

Congratulations to the winners! These numbers represent your accomplishments and can be great motivators as you set goals for your fitness business in 2024.

The Impact on a Fitness Business Owner’s Bottom Line + Tips

Phew! What a year it's been, right? We've dived into the depths of data and celebrated the incredible achievements across our diverse WodiFam. But what does all this data mean for your fitness business? 

1. Embrace Data-Driven Strategy

You don't need a crystal ball to predict success; you need data. Harnessing the power of analytics can transform your business. Track attendance trends, analyze peak performance periods, and identify when a client will likely churn. The numbers don’t lie; they guide you to make informed, profit-boosting decisions.‍

Not a big data person? Don’t worry, we are! Wodify’s Customer Retention Platform will analyze and build custom reports for you to effortlessly track your business analytics.

2.  Cultivate a Culture of Achievement

PRs, classes attended, new clients—these aren't just numbers; they're milestones, progress, and victories. Encourage and celebrate progress within your gym community. Recognizing and amplifying your members' wins fosters loyalty and fuels motivation!

Wodify’s Client Progression Tracking allows you to celebrate achievements, personalize experiences, and uncover invaluable insights. Transform your client's journey today!

3. Innovate Fearlessly

Our Wodify Power Users didn't win by chance; they innovated relentlessly. Be like CrossFit Costa Mesa and Kick Fit Performance—push the boundaries of what's possible. Innovation isn’t reserved for tech giants; it’s the future of fitness and will propel any fitness business to the forefront.

Remember, success isn't solely about the numbers on paper; it's about the stories behind them. As you plan for the coming year, let these insights guide you toward a stronger, more vibrant fitness community. Cheers to a data-driven, achievement-celebrating, and innovative 2023!

Ready to start planning for 2024? Book a demo with Wodify to maximize your goals! 

P.S. Don’t worry; our Wodify Retention Intelligence team isn’t going anywhere with their fitness data insights, so keep an eye out for our monthly Behind the Numbers blog in 2024😉