In June of 2021, we wrote about how to get more paying clients by improving your lead conversion rate. Through our research, we discovered that getting leads into your gym quickly can significantly increase your conversion rate. But is this still true almost two years later? Let's find out!
It is clear to business owners that acquiring leads, and converting them into clients is a necessary step to the growth of your business. Lots of elements go into converting a lead, but we want to focus on two key factors the data shows us
In this BTN we will dive deep into:
We looked at fresh 2022 data, and found that it is still true that getting leads into your gym as quickly as you can significantly increases your conversion rate!
Diving deeper, we analyzed the difference between conversion rates based on when a class attendance occurs relative to when the lead was created. We found that in 2022 the likelihood of a lead converting decreases by 20% if they do not attend a class in the first 12 days.
To summarize, while the biggest driver in lead conversion rate is whether they attend a class or not, the second biggest driver is when they attend that class (the sooner the better).
Since 2021, there was a 5% increase in the likelihood into a customer if they attended a class within the first 12 days of becoming a lead. This highlights the importance of having leads attend a class as soon as possible, especially with so many online options these days!
Wodify customers can easily access information about lead conversions under the Insights tab on their account! We offer visualizations to help track:
Check out this example below:
So now that you know, what can you do with this information? We have some suggestions!
We hope you found these insights & advice useful for your business! Keep an eye out for more posts in this series as we continue to explore the data in Wodify.
If you aren’t using Wodify yet, you can book a free consultation here.
Want to keep learning? Check out our other Behind The Numbers posts: